GOTENNAMESH.COM
goTenna Mesh allows you to send messages and location without Wi-Fi or data. Working with another designer I lead her in executing an experience that was informative and user friendly, allowing the consumer to quickly make and execute on their decision to purchase.
Role
Design Lead
Client
goTenna
Platforms
Desktop / Mobile
Areas
Art Direction, Strategy, UI/UX
BACKGROUND
Since goTenna was founded, the mesh site went through 2 early iterations. With an incoming Series C funding round we wanted to uplift the brand while improving usability. Our design team worked on improving the UX of important flows, giving the brand a refresh with new colors and typography, while following accessibility best practices.
User Persona
Site Map
Digital prototype
UI Kit
Figma Prototyping
APPROACH
Workin within an established design system and with an understanding of our user base we wanted to demonstrate the benefits of goTenna Mesh and it’s key features. Providing real world case studies and reviews from mesh users around the world. After providing these insights we wanted to enable multiple, seamless avenues for users to make an informed purchase at multiple price points.
IMPACT
In the 3 months following launch we saw 37K online store sessions and an 8% sales increase with a 15% increased conversion rate.
TOTAL SALES
$82K +8%
AVG. ORDER VALUE
$255 +8%
RETURNING CUSTOMERS
13.5% +3%
July 2020 - October 2020
CONCLUSION
This was one of the first large projects where I was in a position to lead another designer. During this process I learned how to be more hands-off on the technical stuff and focus on strategy. It was a big milestone for her (designing her first major project) as well as myself in letting her handle the bulk of hands on design work.
“goTenna is a great device for casual campers, hikers, and anyone else who wants to communicate off the grid.”