Cornell’s Jewelers is a family operated fine jewelry boutique since 1923. For their 2018 Holiday Catalog they wanted to switch gears and in addition to their store offerings showcase the community and culture surrounding Rochester, NY.
Art Direction, Design
2018
Background
We met directly with the client in Rochester to provide an in-store photoshoot while gathering their insights and background on their community. Following up we retouched photos, collected content and advertising from external vendors, and proceeded to iterate on pagination and layouts with the client making sure we were aligned on the new format.
Conclusion
When design was finalized I worked directly with the printer and pre-press to ensure all was accounted for and we would meet our ship deadline before the holidays. This was the first “magalog” we created at RSP Media and it has set the standard for how dozens of clients approach their Marketing content every year.